Yes, Finally, SEO is Dead (Well, Technically Speaking)
One of the great attributes of writing content for a blog is that you get to use these really creative titles to try and draw people in to see what you are going to rant about each week. Part of me wished that the title of this blog was just meant to be a teaser, but the reality is that SEO truly is dead. Well, ok, maybe not all of Search Engine Optimization is dead. In fact, it really is just the term itself that has morphed and changed and finally reached the point that where SEO started is not where it has ended. The term SEO has had a somewhat negative connotation surrounding it, often bringing up images for web designers of spam posts, junk text, link buying and even article placements.
For those of you in the general public who are reading this and deciding that this post isn’t for you because you have no idea what I’m talking about, consider yourself lucky. But with issues like those surrounding Rap Genius, and of course the aftermath of it which obviously is now that even the general users have a negative impression of it, SEO (as it stood) is dead.
Now, don’t get me wrong. I’m not saying that the legitimate practices that are critical to every web site having a successful presence on the web are dead. Items like keyword research, creative copywriting, related linking and others are still VERY relevant. However, the term itself is dead. So, how do people optimize their sites for search engines in order to get the best results?
Enter Content Marketing… yup, there’s another term for you. Basically, if you are interested in marketing your business online, you aren’t going to be able to escape content marketing. Content Marketing has everything to do with creating and sharing valuable content. You then use that content to attract prospects, convert them into customers, and then again into repeat visitors and buyers of your product or service. Granted, the type of content you share should be closely related to what you sell. That way, you’re giving the visitors to your site the information they need so that they begin to know, like, and trust you enough to do business with you.
This is the modern day version of SEO and this is where web designers and content creators have been focusing their efforts with good website deployments. It truly is all about crafting content so compelling that other people read it, love it and get excited about it. What ends up happening is that they begin to want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords. As you begin to develop more content that appeals to those looking to buy your product, you begin to take your business to a new level… all while building up your page rankings.
There are many ways to tackle this, but too many to go into in this blog post. I’ll be saving that for the next time. Until then, tell me what you think. Is SEO dead?
Thanks for reading!